Privacy Policy

PRIVACY POLICY

Limited Sneakers | limitedsneakers.co.uk | Last updated: April 2026

1. Introduction

This Privacy Policy explains how Limited Sneakers (“we”, “us”, “our”) collects, uses, and protects your personal data when you access our website at limitedsneakers.co.uk (the “Site”) or engage with us through any direct communication channels, including but not limited to WhatsApp, email, or social media (together, the “Services”).

We are committed to processing your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

For the purposes of these laws, Limited Sneakers is the data controller.

Contact: contact@limitedsneakers.co.uk

2. Personal Data We Collect

We collect and process the following categories of personal data:

2.1 Information You Provide

  • Name, billing address, delivery address, email address, and telephone number
  • Order details and transaction information
  • Communications with us (including customer service enquiries and messages via WhatsApp or social media)
  • Any information you provide when placing an order through direct sales channels

2.2 Information Collected Automatically

  • IP address, browser type, device information, and operating system
  • Website usage data, including pages visited and interaction data
  • Cookie identifiers and analytics data

2.3 Payment Information

We do not store or have access to your full payment card details. All payment data is processed securely by third-party payment providers.

3. How We Use Your Personal Data

We process your personal data for the following purposes and lawful bases:

  • Order fulfilment and contract performance
    Processing payments, delivering goods, and managing orders
    (Lawful basis: Article 6(1)(b) – Performance of a contract)
  • Customer communication
    Sending order confirmations, delivery updates, and responding to enquiries
    (Lawful basis: Performance of a contract)
  • Fraud prevention and risk management
    Detecting, preventing, and investigating fraudulent transactions, chargebacks, and misuse of our Services
    (Lawful basis: Article 6(1)(f) – Legitimate interests)
  • Transaction monitoring and dispute defence
    Using transactional and behavioural data to prevent payment disputes and to establish, exercise, or defend legal claims
    (Lawful basis: Legitimate interests)
  • Website improvement and analytics
    Analysing usage to improve performance and user experience
    (Lawful basis: Legitimate interests)
  • Marketing communications
    Sending promotional content where you have opted in
    (Lawful basis: Article 6(1)(a) – Consent)
  • Legal and regulatory compliance
    Meeting legal obligations and responding to lawful requests
    (Lawful basis: Article 6(1)(c) – Legal obligation)

Where we rely on legitimate interests, we ensure such processing is necessary, proportionate, and does not override your fundamental rights and freedoms.

4. How We Share Your Personal Data

We share your data only where necessary with:

  • E-commerce platform providers (e.g. Shopify)
  • Payment processors (e.g. Stripe, PayPal)
  • Courier and logistics providers
  • Analytics providers (e.g. Google Analytics)
  • Professional advisers, legal representatives, and fraud prevention services
  • Law enforcement or regulatory authorities where required by law

We do not sell your personal data.

Where you interact with us via third-party platforms (including WhatsApp or social media), your data may also be processed by those platforms under their own privacy policies.

We are not responsible for the privacy practices of third-party services.

5. International Data Transfers

Your personal data may be transferred and processed outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, including the use of Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO), or transfers to jurisdictions deemed to provide adequate protection.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Order and transaction records: typically 6 years for legal and accounting purposes
  • Customer communications: as reasonably required for service and dispute handling

We may retain data for longer where necessary to:

  • Comply with legal obligations
  • Resolve disputes
  • Prevent fraud or abuse
  • Establish, exercise, or defend legal claims

7. Your Rights

Under UK GDPR, you have the following rights:

  • Right of access – to obtain a copy of your personal data
  • Right to rectification – to correct inaccurate data
  • Right to erasure – to request deletion (subject to legal obligations)
  • Right to restriction – to limit processing in certain circumstances
  • Right to data portability – to receive your data in a structured format
  • Right to object – to processing based on legitimate interests or direct marketing
  • Right to withdraw consent – where processing is based on consent

To exercise your rights, contact: contact@limitedsneakers.co.uk

We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
https://ico.org.uk/make-a-complaint

8. Cookies

8.1 Use of Cookies

Cookies are used to operate the Site, enhance functionality, and analyse usage.

8.2 Types of Cookies

  • Essential cookies – required for core functionality
  • Analytics cookies – used to understand usage patterns
  • Marketing cookies – used for advertising (only with consent)

You can manage cookies through your browser or consent settings.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data.

However, no system is completely secure. We cannot guarantee the absolute security of data transmitted via the internet or third-party platforms.

You should avoid sharing sensitive information through unsecured channels.

10. Third-Party Platforms

Where you communicate with us through platforms such as WhatsApp, Instagram, or other third-party services, your data may also be processed by those providers in accordance with their own privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our Site with the updated date.

12. Contact

For any privacy-related queries or requests:

Email: contact@limitedsneakers.co.uk
Website: limitedsneakers.co.uk

Supervisory Authority:
Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
https://ico.org.uk