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FREE STANDARD UK DELIVERY WHEN YOU SPEND £150
Order Processing:
Typically within 1 - 3 Business Days
(Monday to Friday)
Delivery Time:
Standard - (2 to 4 Business Days)
Express - (1 to 3 Business Days)
Need it sooner?
London Concierge Service
In most cases, items arrive sooner than the estimated timeframes.
Authenticity Guaranteed.
We guarantee 100% authentic items — or your money back. Authenticity is the foundation of our business, and every product we sell undergoes a thorough inspection by our experienced, in-house authenticators before it is shipped to you.
Since 2019, we have successfully authenticated thousands of items for customers worldwide, earning a reputation built on trust, transparency, and consistency.
When you shop with us, you can purchase with complete peace of mind knowing your item has been professionally verified and fully guaranteed.
Read more about us
Style: FV5029-100 (Adult), IB4171-100 (GS)
Colour: Summit White / Fire Red / Tech Grey / Black
Release Date: 24th May 2025
We recommend choosing your Usual Size
If you're unsure, feel free to Contact Us
The product shown in the image is a Men’s size, which features more lace holes than a GS (Grade School) size. When ordering a GS size, please note that the shoe will have five lace holes instead of nine.
The Icon Returns — The Air Jordan 4 “White Cement” (2025) Is Back to Cement Its Legacy
Back by popular demand, the Air Jordan 4 “White Cement” returns in 2025 — faithfully rebuilt with all the OG touches that made it a cultural cornerstone. First released in 1989 and most recently retro’d in 2016, this timeless colorway is set to celebrate the AJ4’s 35th anniversary in style.
Crafted with a crisp Summit White leather upper, the shoe’s minimalist base is elevated with iconic Tech Grey speckled detailing on the midsole, heel tab, and TPU wings. Bold hits of Fire Red on the tongue branding bring a subtle edge, while the unmistakable Black accents on the midsole and inner lining provide contrast and balance.
The heel sports the classic Nike Air branding, honoring its roots and thrilling purists with that nostalgic 1989 flair. Underfoot, a combination of grey, black, and white rubber completes the outsole, providing both traction and visual harmony.
A staple for collectors and a must-have for newer fans, the 2025 “White Cement” reissue is a celebration of the AJ4's legendary heritage — a model that truly cemented its place in sneaker history.
Free Returns
We offer free returns on eligible items.
To qualify for a return, items must be:
- Unused
- In the same condition as when received
- Returned with original packaging
Refunds are processed within 3 working days after inspection.
Non-Returnable Items:
Collectibles such as Swatch, Pokémon, and Labubu.
Read our returns policy
Frequently Asked Questions
Orders are typically delivered within 3 working days after purchase.
Estimated delivery timeframes are shown at checkout, with an express option also available.
Every product we offer is 100% authentic — guaranteed, or your money back. Sourced from trusted retailers and verified by hand, authenticity isn’t just our promise — it’s our standard.
Shop with Confidence from a Brand you can Trust.
Eligible purchases can be returned hassle-free if requested within 14 days of delivery. To qualify, items must be unused, in their original condition, and in the original packaging. Read more here
Once your order is dispatched, you'll automatically receive a tracking number via email. You can use this to monitor your delivery status in real-time.
Yes, we ship to most countries worldwide. International shipping times vary by location, typically 7-14 business days.
Need help? Our team is here for you! Reach out anytime through our contact page, and we’ll assist with your questions, orders, or anything else you need.